Staff Directory
- Title:
- Senior Associate Athletics Director for External Affairs
- Email:
Jessica Dorsey was named Senior Associate Athletics Director for External Affairs at Stephen F. Austin State University (SFA) in July 2024. In her role, Dorsey leads all aspects of external operations including fan experience, strategic communications, marketing, broadcast, creative services, licensing and merchandise, and branding. She also oversees key relationships with Learfield, while serving as the sport administrator for women’s basketball.
Since joining SFA, she has launched successful community engagement initiatives, enhanced game-day experiences, and directed the department’s brand rollout of the “Jacks Script” logos. Her leadership focuses on maximizing revenue across ticketing, sponsorship fulfillment, and fan engagement strategies.
Dorsey previously served as Associate Athletic Director for Marketing at DePaul University, where she oversaw advertising, game-day promotions, and donor engagement—leading to record-setting revenue for women’s basketball. Her earlier stops include roles at Arizona, Texas, Illinois Springfield, Cal State East Bay, and UC San Diego.
She holds a master’s degree in Sports Media from Valparaiso University and a bachelor’s in Sports Administration from the University of Louisville. A committed member of NACMA, she has served on multiple national committees and was a 2023 finalist for the NACMA Marketing Team of the Year.
