2021 Battle of the Piney Woods Game Set to be Televised on Bally Sports Southwest
9/28/2021 3:05:00 PM | Football
HOUSTON – Lone Star Sports & Entertainment announces H-E-B's three-year extension of the presenting sponsorship for the Battle of Piney Woods presented by H-E-B through the 2024 game. The new agreement extends H-E-B's role as presenting sponsor a full decade since the partnership started in 2015 and continues H-E-B's support of LSSE in bringing major college football events to Houston.
Lone Star Sports & Entertainment also announced a partnership with Bally Sports Southwest to broadcast the 2021 edition of the game. This year's game will air across Bally Sports Southwest's four state footprint including Texas, Oklahoma, Arkansas and Louisiana, airing on Bally Sports Southwest Plus with a 4:00 p.m. CT kickoff this Saturday, October 2, from NRG Stadium in Houston.
"H-E-B is excited to continue the partnership and see the Battle of the Piney Woods gain exposure to a larger audience via this new broadcast partnership with Bally Sports Southwest." H-E-B Houston Director of Marketing, Joe Casiano said. "We can't wait to see the fans in the stands to cheer on the Bearkats and the Lumberjacks as they take the field this Saturday afternoon."
The Battle of the Piney Woods presented by H-E-B is the third oldest college football rivalry in Texas dating back to 1923 and featuring the Sam Houston Bearkats and the Stephen F. Austin Lumberjacks. This year's event will be the 95th iteration of the game and the 11th year of the game hosted as a neutral site event at NRG Stadium. This year's game is also the first matchup between the two rivals as members of the Western Athletic Conference (WAC).
Tickets for Saturday's game are still available by calling 832-667-2390 or visiting https://www.lsse.net/battle-of-the-piney-woods.
