Staff Directory

- Title:
- Director of Creative Video
- Email:
Year at SFA: 4
Year in current role: 4
Current Duties/Responsibilities:
Plan and create video content for social media, in-game, and external promotion use, as well as organize content media days for SFA's 18 sports and manage the digital storage of our content.
Previous Professional Experience:
Video Intern- USF Athletics (2020-2022)
Education: BA of Mass Communication, minor in Spanish and member of Judy Genshaft Honors College at University of South Florida (2019-2022)
Hometown: Spring Hill, Florida
High School: Nature Coast Technical High School
Family: Daughter to Roger and Kathy Williams, has a younger brother, Zach
Williams’ previous experience comes from her time at the University of South Florida, where she was a Creative Video Intern for the Branding and Content Creation department of USF Athletics for three years during her time as an undergrad student. She graduated from USF with her Bachelor of Arts in Mass Communications with a concentration in Broadcast Programming and Production, a minor in Spanish, as a member of the Judy Genshaft Honors College, and as a member of Kappa Tau Alpha Mass Communications Honor Society in May 2022. As an intern for USF Athletics, she created video content for 10 of USF’s D1 teams for both in-game and social media use. She was also a member of the inaugural class of Vu at USF, where students used virtual reality and LED wall technology to create promotional video content.
In high school, she received several awards from the All-American High School Film Festival held in New York City, attended and competed in Student Television Network conferences in Nashville and Seattle, and went to the state level competition for Film Production in SkillsUSA. Originally from Brooksville, Florida (Tampa Bay area), Sarah graduated from Nature Coast Technical High School.