SFA Inks Multi-Year Deal With FanWord to Power Web & Social Content
8/5/2026 11:12:00 AM | Baseball, Football, General, Men's Basketball, Softball, Track & Field, Women's Basketball, Women's Golf, Women's Soccer, Women's Tennis, Women's Volleyball, Men's Cross Country, Women's Cross Country, Beach Volleyball, Competitive Cheer, Competitive Dance
NACOGDOCHES, Texas — Stephen F. Austin Athletics returned home to the Southland Conference two years ago — and now SFA is adding a new partner to help tell their story as the department continues to advance into a new era. The Lumberjacks have signed a multi-year agreement with FanWord, the leading storytelling & technology company in college sports, to bring an AI-powered suite of tools to its athletic communications team.
The company's software platform — FanWord Assist — turns box scores, statistical trends and postgame interviews into ready-to-edit game recaps through an easy-to-use, step-by-step process. Using those same stat files, SFA athletic communicators can also build player bios, award nominations, and weekly summaries with FanWord Assist, making it easier to cover the Jacks than ever before. Combined with a suite of best-in-class long-form storytelling features that go beyond numbers and stats as well, the opportunity to tell stories that drive community engagement, fundraising, and recruiting has arrived at scale.
"FanWord is a game changer for our department," noted SFA Assistant AD for Communications, Jacob Pumphrey. "It will dramatically improve our office efficiency, save our staff valuable time, and—most importantly—allow us to deliver more authentic, student-athlete-first content that truly elevates their stories. We don't have to sacrifice the quality or even quantity of our work with FanWord. It helps us elevate the standards that we already have in place as a department."
SFA joins a network of more than 215 schools and conferences in the United States and Canada that use FanWord Assist, including Abilene Christian, Gonzaga, SMU, UConn, Tulsa, Florida State, Austin Peay, Lipscomb, and many more.
"SFA's continued rise as a department has given the Lumberjacks a lot more stories to tell," said Chris Aumueller, CEO of FanWord. "We're really excited to help the Jacks share more of those impactful stories both on and off the playing field."
The agreement gives SFA a consistent way to cover its full athletics department, from marquee matchups to the behind-the-scenes moments that don't always make headlines. In a world where the most effective NCAA Division I programs are telling the stories of their community with greater speed, consistency and reach, the Jacks will now be equipped to create more quality content than ever before.
ABOUT FANWORD
FanWord is the leading AI technology and storytelling company in the college sports industry and works with more than 215 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.
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