SFA Athletics Announces Sponsorship with Concenture Wealth Management
6/16/2026 10:30:00 AM | General, Men's Basketball
Houston-based firm becomes Official Wealth Management Sponsor of SFA Athletics, logo to be featured on WRJ Coliseum hardwood
NACOGDOCHES, Texas – Stephen F. Austin Athletics is proud to announce a new sponsorship with Concenture Wealth Management (CWM), naming the Houston-based firm as the Official Wealth Management Partner of SFA Athletics. As part of the multi-year agreement facilitated by Learfield's Lumberjack Sports Properties, Concenture Wealth Management will receive prominent brand visibility across SFA Athletics venues and platforms, highlighted by the placement of the CWM logo on the court inside William R. Johnson Coliseum. The partnership reflects a shared commitment to excellence, community engagement and supporting the continued success of Lumberjack and Ladyjack student-athletes.
"On behalf of SFA Basketball, I want to express our sincere gratitude to Concenture Wealth Management for their continued investment in our program and in the future of Stephen F. Austin State University," remarked SFA Vice President and Director of Athletics Michael McBroom. "As an SFA alumnus, Robert Gilliland understands the impact this university has on our students, and his commitment to giving back is making a difference. We are honored to partner with Concenture and their outstanding team, and we are excited about what we can accomplish together in support of our student-athletes and our university."
The logo placement on the court of the William R. Johnson Coliseum comes on the heels of an impressive 2025-26 men's basketball season under first-year head coach Matt Braeuer. SFA won the program's first regular season Southland Conference title since 2019-20 and its sixth as a league member behind an overall record of 28-6. SFA became the first SLC school to win 20 conference games in a single season which stands as a program record for conference victories. The Jacks won its first 15 games at home where the new CWM logo will soon adorn the hardwood playing surface.
"At Concenture, we believe the strongest relationships are built over time, and the strongest communities are the ones where people stay connected, support one another, and invest in the next generation," noted CWM Founder, Managing Director & Senior Wealth Advisor Robert G. Gilliland, CRPC. "SFA has a long tradition of developing leaders, creating opportunity, and building relationships that last well beyond graduation. Those are values we share and ones that are at the core of how we operate as a firm. It's what makes this partnership a natural fit."
The Concenture branding is expected to be added to the WRJ hardwood in August when the facility undergoes its annual resurfacing in advance of the upcoming 2026-27 Lumberjack and Ladyjack basketball campaigns.
Gilliland added, "What excites us most is the opportunity to strengthen our connection to the university, support its student-athletes, and be part of an institution that continues to make a real difference in the lives of students and communities across Texas. We're proud to become the Official Wealth Management Sponsor of SFA Athletics, and we look forward to supporting Lumberjack Athletics and the SFA community for years to come."
"Concenture is in perfect alignment with the goals that Michael and his team are striving for and they are truly committed to the elevation of SFA Athletics, the success of Lumberjack student-athletes, and the growth of the SFA and Nacogdoches communities," said Mike Haake, Vice President of Sports Properties at Learfield. "Their impact through this partnership will be substantial and we're thrilled to see them become part of every single Lumberjack Basketball gameday."
Lumberjack Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Stephen F. Austin Athletics and oversees all sponsorship arrangements on behalf of the Lumberjacks.
ABOUT CONCENTURE
Concenture Wealth Management is an independent, fiduciary wealth management firm headquartered in Houston, Texas.
CWM works with individuals and families to bring clarity and intention to their financial lives, helping them make confident decisions today while building toward the future they see for themselves. The work goes beyond a single service. CWM partners with clients through major life transitions, complex financial decisions, and long-term planning as a trusted resource at every stage of the journey.
At the end of the day, CWM clients don't come to us just to manage their money. They come to us, and stay with us, because they want confidence in where they're headed and a partner they can trust to help them get there. Concenture serves clients throughout Texas and across the country with one goal: advice that is personal, purposeful, and always in our clients' best interests.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences.
With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
FOLLOW THE LUMBERJACKS
For all the latest information on SFA athletics, visit SFAjacks.com. For up-to-the-minute updates, follow the Lumberjacks on X, Instagram and Facebook.
"On behalf of SFA Basketball, I want to express our sincere gratitude to Concenture Wealth Management for their continued investment in our program and in the future of Stephen F. Austin State University," remarked SFA Vice President and Director of Athletics Michael McBroom. "As an SFA alumnus, Robert Gilliland understands the impact this university has on our students, and his commitment to giving back is making a difference. We are honored to partner with Concenture and their outstanding team, and we are excited about what we can accomplish together in support of our student-athletes and our university."
The logo placement on the court of the William R. Johnson Coliseum comes on the heels of an impressive 2025-26 men's basketball season under first-year head coach Matt Braeuer. SFA won the program's first regular season Southland Conference title since 2019-20 and its sixth as a league member behind an overall record of 28-6. SFA became the first SLC school to win 20 conference games in a single season which stands as a program record for conference victories. The Jacks won its first 15 games at home where the new CWM logo will soon adorn the hardwood playing surface.
"At Concenture, we believe the strongest relationships are built over time, and the strongest communities are the ones where people stay connected, support one another, and invest in the next generation," noted CWM Founder, Managing Director & Senior Wealth Advisor Robert G. Gilliland, CRPC. "SFA has a long tradition of developing leaders, creating opportunity, and building relationships that last well beyond graduation. Those are values we share and ones that are at the core of how we operate as a firm. It's what makes this partnership a natural fit."
The Concenture branding is expected to be added to the WRJ hardwood in August when the facility undergoes its annual resurfacing in advance of the upcoming 2026-27 Lumberjack and Ladyjack basketball campaigns.
Gilliland added, "What excites us most is the opportunity to strengthen our connection to the university, support its student-athletes, and be part of an institution that continues to make a real difference in the lives of students and communities across Texas. We're proud to become the Official Wealth Management Sponsor of SFA Athletics, and we look forward to supporting Lumberjack Athletics and the SFA community for years to come."
"Concenture is in perfect alignment with the goals that Michael and his team are striving for and they are truly committed to the elevation of SFA Athletics, the success of Lumberjack student-athletes, and the growth of the SFA and Nacogdoches communities," said Mike Haake, Vice President of Sports Properties at Learfield. "Their impact through this partnership will be substantial and we're thrilled to see them become part of every single Lumberjack Basketball gameday."
Lumberjack Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics – is the exclusive multimedia rights holder for Stephen F. Austin Athletics and oversees all sponsorship arrangements on behalf of the Lumberjacks.
ABOUT CONCENTURE
Concenture Wealth Management is an independent, fiduciary wealth management firm headquartered in Houston, Texas.
CWM works with individuals and families to bring clarity and intention to their financial lives, helping them make confident decisions today while building toward the future they see for themselves. The work goes beyond a single service. CWM partners with clients through major life transitions, complex financial decisions, and long-term planning as a trusted resource at every stage of the journey.
At the end of the day, CWM clients don't come to us just to manage their money. They come to us, and stay with us, because they want confidence in where they're headed and a partner they can trust to help them get there. Concenture serves clients throughout Texas and across the country with one goal: advice that is personal, purposeful, and always in our clients' best interests.
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences.
With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
FOLLOW THE LUMBERJACKS
For all the latest information on SFA athletics, visit SFAjacks.com. For up-to-the-minute updates, follow the Lumberjacks on X, Instagram and Facebook.
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