National Spotlight: 24-hour Championship Window Elevates SFA on the National Stage
11/17/2025 1:30:00 PM | Football, General, Women's Volleyball
NACOGDOCHES, Texas – In a span of just 24 hours, Stephen F. Austin's championship story was told across the country. With Lumberjack Football and Ladyjack Volleyball each securing Southland Conference titles on Saturday, SFA's brand, student-athletes, and coaches received extensive national and digital exposure.
Massive Media Reach in One Day
Using Meltwater analytics, SFA Athletics measured the impact of coverage in the 24-hour period surrounding Championship Saturday:
24-Hour Social Media Impact
On SFA-owned social platforms, the reaction from Jack Nation matched the magnitude of the moment. According to Hootsuite reporting for the same 24-hour window, SFA Athletics generated:
A Championship Moment for the SFA Brand
With Southland Conference titles in both football and volleyball on the same day, SFA not only celebrated trophies – we demonstrated the strength and momentum of the Lumberjack and Ladyjack brands on a national stage.
Championship Saturday belonged to SFA.
Axe 'Em
Massive Media Reach in One Day
Using Meltwater analytics, SFA Athletics measured the impact of coverage in the 24-hour period surrounding Championship Saturday:
- 24.5 million total media reach across television, digital, and social coverage within 24 hours
- $232,000 in earned media exposure tied to SFA's dual-championship moment
- Over 300,000 viewers were watching as head football coach Colby Carthel and the Lumberjacks opened ESPN's midnight SportsCenter
24-Hour Social Media Impact
On SFA-owned social platforms, the reaction from Jack Nation matched the magnitude of the moment. According to Hootsuite reporting for the same 24-hour window, SFA Athletics generated:
- 555,222 impressions across championship-related content
- 478,429 total reach
- Over 50,000 organic engagements and reactions (likes, comments, shares, and other interactions)
A Championship Moment for the SFA Brand
With Southland Conference titles in both football and volleyball on the same day, SFA not only celebrated trophies – we demonstrated the strength and momentum of the Lumberjack and Ladyjack brands on a national stage.
Championship Saturday belonged to SFA.
Axe 'Em
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