Jessica Dorsey Named Senior Associate AD for External Affairs
7/18/2024 11:00:00 AM | General
NACOGDOCHES, Texas- Jessica Dorsey has been named Senior Associate Athletics Director for External Affairs for Stephen F. Austin State University (SFA) announced by Director of Athletics, Michael McBroom Thursday afternoon.
Dorsey will serve on the department's Athletics Senior Leadership Team and will oversee fan experience, creative services, merchandising, licensing, and relationships with athletics multimedia rights, ticket sales, and apparel partners. She will also focus on maximizing sales and revenue generation for ticket sales, marketing, merchandise, concessions and corporate sales, and other revenue streams.
"I am grateful to Michael McBroom for this opportunity and am excited to serve the External team and SFA Athletics," said Dorsey. "Michael has a vision for SFA Athletics and a staff ready to make that vision a reality. I look forward to bringing my knowledge and experience to the team and join this journey of SFA Athletics."
Prior to joining SFA, Dorsey served as the Associate Athletic Director for Marketing at DePaul University. She joined the Blue Demons in January 2022 and worked primarily with the women's basketball team and their marketing efforts including managing all digital and traditional advertising for all sports and special events within DePaul Athletics.
Dorsey worked alongside with the Office of Student Involvement and Student Government to help maximize engagement for student attendance of athletic events on campus. She also served as the staff advisor for Blue Crew and oversaw the development and execution of the DePaul Athletics student marketing campaign.
Prior to her stop in Chicago, Dorsey served as the marketing manager at the University of Arizona where she developed and edited the "Together We Can" YouTube series and oversaw the development of marketing content for both digital, print and social media.
Dorsey has served as the Assistant Director of Marketing at the University of Texas and Assistant Athletic Director of Game Operations & Fan Engagement at the University of Illinois Springfield. She also served on the marketing teams at Cal State East Bay and UC San Diego.
Throughout her career, Dorsey has been an active member of the National Association of Collegiate Marketing Administrators serving as a panelist at the national convention and serving on NACMA committees annually. In 2023, her department was named a finalist for the 2023 NACMA Marketing Team of the Year award.
Jessica graduated from the University of Louisville with a Bachelor's Degree in Sports Administration. She earned her Master's Degree in Sports Media from Valparaiso University.
"We are excited to welcome Jessica and her expertise to the Lumberjack family," said SFA Director of Athletics, Michael McBroom. "Her particular skills and experience are perfectly suited to lead our marketing, development and branding efforts for SFA Athletics."
